The WITTMANN Group Rebrands as WITTMANN
The WITTMANN Group has announced that it is dropping the Battenfeld name from its advertising activities and product lines as part of a new brand strategy designed to emphasise its ‘One-Stop-Shop’ advantage.
With the integration of Battenfeld machines into the extended product portfolio of the WITTMANN Group, the company has so far consistently pursued a two-brand strategy in its external appearance: WITTMANN for all products around injection moulding machines and WITTMANN BATTENFELD for injection moulding machines and injection moulding processes. To highlight the significance of the injection moulding machine for the future development of the company, the brand name WITTMANN BATTENFELD was originally chosen, preferred and used deliberately in communication.
In recent years, though, the Group’s competitive edge of being able to offer ‘complete solutions from a single source’ has gained substantially in significance. In due consideration of this development, the ‘one-stop-shop’ advantage is now to be given special emphasis by a uniform brand designation and colour scheme for the entire product range.
This is why the WITTMANN Group has decided to use the WITTMANN logo for all of its advertising activities and product lines in future.
The change of its external appearance started on 1 January 2022 and is to be completed by the K trade fair in October 2022.
There will be no changes in the organisation of the companies within the WITTMANN Group. All company names will be left unaltered by the brand strategy change.
Visit www.wittmann-group.com/en to find out more about its machines, technologies, automation, auxiliary equipment and services. Alternatively, click here to read more news from WITTMANN.
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