Bjørn Thorsen Appointed Pan-European Distributor for Celanese Thermoplastic Elastomers

Bjørn Thorsen A/S, represented in UK by local affiliate Bjørn Thorsen Limited, is pleased to announce being appointed by Celanese as its focused distributor for elastomers in Europe. This strategic move aims to strengthen the position of Celanese’s products across the EU, and contribute to the development of new applications, and customised solutions according to customer needs.

Effective from January 1st, 2025, Bjørn Thorsen became the pan-European distributor for Celanese’s high-quality thermoplastic elastomer brands, including Santoprene^® TPV, Hytrel^® TPC, Bexloy^® TPC, Laprene^® TPS, and Ateva^® G EVA. This partnership enhances Bjørn Thorsen’s product offering, creating one of the most comprehensive elastomer portfolios in Europe. It is designed to empower customers with the materials they need to drive innovation, performance, and technical expertise in their industries.

With this expanded portfolio, Bjørn Thorsen reaffirms its commitment to being a trusted European Elastomers partner. Whether companies are looking for materials with exceptional durability, flexibility, or circularity potential, Bjørn Thorsen now offers a complete range of solutions, like TPO, TPE, TPV, TPU, TPC-ET, and SBC sourced from leading chemical producers in Europe.

Portfolio of elastomers and customised compounds

“More than a supplier, we aim to be a trusted elastomers partner and serve our customers not only with the best products, like the iconic Santoprene TPV, Hytrel TPC or Estane^® TPU, but also with flexible supply and logistic solutions, as well as dedicated technical and customer support,” says Mikko Långström, Elastomers Sales & Marketing Director at Bjørn Thorsen A/S. “We understand that every customer’s challenge is unique, and we’re committed to offering the solutions, expertise, and support customers’ needs, including serving them with customised compounds, additives, special masterbatches, modifiers or recycled options” continues he.

By adding Celanese’s leading elastomer brands to their portfolio, and by combining it with customisation possibilities of the Plastics Applications Lab, Bjørn Thorsen is enabling customers access to the most advanced materials in the industry. From automotive and industrial applications to consumer goods, this partnership allows Bjørn Thorsen to deliver tailored solutions that meet unique needs, such as: colouring, additivation, recyclable materials, circularity footprint, and more.

Bjørn Thorsen experts ready to help

Bjørn Thorsen’s Elastomers Experts are available to help customers choose the right materials for their applications. The company put together a team of dedicated specialists to support customers at every step of the process, from technical questions to brainstorming ideas on developing products with circularity in mind: Sales and Technical Experts, Development Engineers, as well as a Circularity and Innovation Manager.

Celanese products will be available all over Europe via Bjørn Thorsen’s distribution channels. Whether customers are exploring a new project or seeking advice on the best thermoplastic elastomer for their application, Bjørn Thorsen’s local experts are here to help. For more information about thermoplastic elastomer products and services, contact us at elastomers@bjorn-thorsen.com.

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