Arburg New Web Presence: User-Friendly, Modern & Practical

The Arburg website has served us well for over ten years. On 14 February – timed to coincide with the kick-off event marking “100 years of the Hehl family business” – a new web presence will be launched. The focus of www.arburg.com is on ultimate user experience, practical contact options, internationality and an optimised customer journey.

Ultimate user experience, practical contact options, internationality and an optimised customer journey have been the focus of the web relaunch. The result is an innovative and entertainingly informative website that sets standards in the industry.

Standard in B2B communication

“Once again, we have achieved our goal of setting standards in digital B2B communication,” says a convinced Dr. Christoph Schumacher, divisional manager and responsible for global marketing at Arburg, a leading global manufacturer of machines for plastics processing. “Our customers, partners, job seekers and interested parties worldwide will find many fun ways to get in touch with us, obtain information and interact on the user-oriented website.”

Interactive website in 15 languages

During the intense concept phase, decision-makers and experts from the company’s headquarters and subsidiaries got involved in workshops worldwide and surveys were conducted among selected customers. The result is an innovative and informative website – available in a total of 15 languages and with dedicated contacts for all 34 Arburg organisations worldwide.

Ultimate user experience

A breadcrumb link path helps users navigate clearly and quickly to the desired content pages. They will find glance at a glance bite-sized text-image elements, videos, component examples, brochure downloads and contact details for the topic at hand. Features and hot spots provide detailed information.

• “Product world” – relevant technical data and training courses as well as an online spare parts order function, are offered for the machine series concerned. Interested parties can plan their own training sessions and register directly using a form.
• “Solutions” – you can quickly and easily enter the Arburg world via technologies, industries, materials and components. Personal experiences and brainstorming sessions are used to create testimonials and fascinating success stories.
• “Smart manufacturing” – bundles together the future topics of digitalisation, automation and sustainability, which is another new area. The contact button and the career section placed directly in the meta navigation are prominently located.
• “News & Press” – in the newly designed Media Centre, content can be filtered according to the users’ interests.

In addition, the search has become “smarter”. The individual landing pages offer detailed added value and are convincing: Arburg has the right solution!

Read more news from ARBURG here.

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