Case Study // Modernising Abbey Polymers’ Digital Presence with a Bespoke Website
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Since 1996, Abbey Polymers has been a trusted leader in the distribution and sourcing of thermoplastic materials across the UK. Despite its success, the company recognised the need for a stronger digital presence to better reflect its reputation and services. In August 2024, Abbey Polymers partnered with PlastikMedia to transform its website into a modern, visually appealing platform that catered to both existing and potential customers.
The Challenge
Abbey Polymers’ previous website, built on a basic platform, had become dated in appearance and function. It struggled with poor search engine rankings due to limited content, an inefficient page structure, and out-of-date information. Moreover, the website did not fully capture Abbey Polymers’ expertise or the personal touch that sets the company apart in the UK market.
The goal for the new website was clear: to create a professional, user-friendly site that represented the company’s services accurately, improved its online visibility, and offered detailed technical content to meet the needs of potential and existing customers.
Our Approach
PlastikMedia began the project in September 2024, taking a holistic approach to design, content creation, and website structure. All website work was carried out by the in-house team at PlastikMedia, based at the company’s Leicestershire offices, in close collaboration with the Abbey Polymers UK team and its international suppliers.
Key aspects of the project included:
- Platform Upgrade: The new website was built on WordPress 6.7.1, offering a modern, flexible platform with a customised theme chosen by Abbey Polymers, and greatly improved functionality and customisation.
- Content Creation: PlastikMedia’s team managed all technical writing, ensuring accurate and detailed descriptions of products, services, and target industries. A focus was placed on creating SEO-friendly content from the start.
- Personalisation: An updated ‘About Us’ page was added, featuring team photographs to provide a personal touch and highlight Abbey Polymers’ approachable and experienced staff.
- New Pages and Features: More detailed product and service pages were added, alongside dedicated sections for specific industries and links to supplier information, ensuring better navigation and information for users and enhanced search engine rankings.
- Visual Revamp: The website was designed with a modern, professional aesthetic, incorporating high-resolution imagery sourced by PlastikMedia.
The website was launched in January 2025, on time and to the client’s satisfaction, representing a significant improvement over the previous website’s design and functionality.
The Results
The new website offers a vastly improved experience for both users and search engines. Early benefits include:
Improved Navigation: The modern design and well-structured pages ensure potential customers can easily find relevant information.
Enhanced Content: Detailed pages for products, services, and industries provide a comprehensive overview of Abbey Polymers’ expertise and offerings.
Professional Representation: The site now accurately reflects Abbey Polymers’ long-standing reputation and expertise, positioning the company as a leader in its field.
SEO-Ready: With optimised content and structure, Abbey Polymers is set for significant improvements in search engine visibility, ensuring it reaches a wider audience.
The new website is clean and modern in appearance, offering far more in-depth information about Abbey Polymers products and services, as well as technical insights into the varied manufacturing markets they work within.
Abbey’s colours and branding were maintained, with its yellow and grey shades offering a distinctive, high-contrast appearance on-page. The website also had significant additions of product images and photographs of end-products built from polymers, sourced from both its international supply partners as well as carefully selected stock images, giving a fresh and modern look to the pages.
As well as being more informative and easy to navigate for website visitors, adding separate pages for every product group and sector of the industry allows better optimisation for search engines, allowing more in-depth and technical information to be discovered by those browsing the web, as well as those visiting the website directly.
Similarly, each of Abbey Polymer’s three major European polymer partners are well represented on the new website, with pages discussing in detail VAMP-TECH’s engineering polymers and flame-retardant solutions, KRAIBURG TPE’s range of thermoplastic elastomers and an extensive portfolio of thermoplastic polyurethanes (TPUs) from COIM Group as well as additional history and details of the experience within each major brand.
Client Feedback
Paul Roe, General Manager at Abbey Polymers, shared his thoughts on the project:
“Thank you to PlastikMedia for a great new website and a very easy journey getting it to where it is now—I would highly recommend you guys. I’ve got to admit I didn’t really know where to start with this website and I’m really pleased with the whole experience and the outcome.”
The Finished Product
Click the link to visit the new Abbey Polymers website and see the improvements for yourself: https://www.abbeypolymers.co.uk/
We’d love to hear your feedback!
Why Choose PlastikMedia?
This feature highlights PlastikMedia’s expertise in creating bespoke websites tailored to the needs of companies in the plastics industry. From design to content creation and SEO, we ensure that every website reflects the professionalism and unique qualities of our clients.
As with our other services, PlastikMedia’s unique blend of digital marketing skills and plastics industry expertise allows us to create impactful websites and marketing content, without constant spoon-feeding from our clients. We get on with our job, leaving you to do what you do best!
Let Us Transform Your Website
If you’re ready to modernise your website and improve your online presence, contact PlastikMedia today to see how we can help. Our in-house team specialises in building websites that drive results, implement SEO from the ground up, managing ongoing website hosting, security updates and content creation, all coming together to help businesses like Abbey Polymers stand out in competitive markets.
Contact us today to learn more, or visit PlastikMedia’s ‘Our Work’ pages to see more examples of our client success stories.
Read more news from PlastikMedia here.
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